Lemonade Day, often hosted in partnership with local Boys & Girls Clubs, is a hands-on entrepreneurial program where youth learn to start their own business—a lemonade stand. Over several weeks, club members learn skills like budgeting, marketing, and goal-setting before selling lemonade to the community, typically keeping a portion of their profits. All of the money raised during lemonade day will go back into funding the Boys and Girls Club. On average the club says it raises nearly $10,000 a year.

I was given the task of re-branding their Annual Lemonade Day Event.