A report that arrives like a piece of mail.
Boys & Girls Clubs of the Greater Chippewa Valley — 2020 annual report.
Project
2020 Annual Report
Role
Concept | Art Direction | Layout | Illustration System | Infographic Design
Concept
Rather than the typical bound booklet, I reimagined the piece as a four-panel mailer that unfolds, giving the report a sense of discovery instead of just being flipped through. I developed an organic, blob-shaped visual system, adapted from the Boys & Girls Clubs of America's brand guidelines, to convey the energy and movement of kids in the program, using it to frame photography, cut copy blocks, and organize the data visualizations. I designed and built the infographics and donut chart from raw stats provided by the Grants Manager, who also supplied the written content and photography, working closely with her to make sure the data told a clear, human story rather than just displaying numbers.
Collaboration
I worked directly with the organization's Grants Manager, who provided the copy, photography, and program statistics used throughout the piece. I was responsible for the visual concept, layout, custom infographics built from the data she supplied, and the illustration system tying it all together.
Digital Media
Adapted for the org’s website:
Client
Boys & Girls Clubs of the Greater Chippewa Valley
Brief
The org wanted a fresh take on their annual report, previous years had used a simple stapled booklet format.
